While the name and overall packaging of the app received a facelift, Muscial.ly’s core function-short-form, 15-second videos-remained unchanged. At the time of the switch, Musical.ly’s users were migrated to updated TikTok accounts.
Particularly popular among young people in “Gen Z” and those dubbed as “Millennials,” viral-oriented TikTok allows users to watch and post 15-second videos designed solely for viewing on a mobile phone.īefore it became the worldwide phenomenon it is today, TikTok was known as Musical.ly until it was acquired in November 2017 by Chinese startup ByteDance. What Is TikTok?ĭownloaded more than 200 million times since 2014, TikTok is an app that’s seemingly filled the shoes left behind by now-deceased short-form video platform Vine. While the operators of the short-form video app abruptly settled a case over the alleged collection of children’s data without parental consent, the companies still face a proposed class action in California over claims that it shared children’s data with China.īelow is an overview of TikTok, the swift settlement, and the lawsuits targeting the platform’s alleged data collection and dissemination practices. Proposed class action lawsuits filed less than a week apart against TikTok have taken divergent trajectories.
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